Why we exist
We built Laddr because small businesses shouldn't miss customers.
Most small businesses lose revenue not because of bad service - but because nobody answers the phone. Laddr was built to change that.
How we work
- We configure every customer's call flows and routing by hand
- We tune prompts, questions, and lead handling to match real businesses
- We monitor performance and adjust when things change
- We support customers directly - not through generic support queues
The real problem isn't technology. It's coverage.
We've seen how small teams operate. The phone rings while someone is with a customer. After hours, it rings to voicemail. During peak hours, it rings unanswered.
Those calls aren't spam - they're people trying to book, reschedule, or get help. Every missed call is a lost chance to do business.
Software shouldn't replace people - it should back them up.
Laddr isn't about replacing your staff.
It's about making sure your business never drops the ball when they're busy.
Answer, Capture, Sites, and Reviews are designed to act like a well-trained front desk - always on, always organized, and always handing off to humans when needed.
How we build and support Laddr
Hand-configured
We configure every customer's call flows and routing by hand
Tuned to your business
We tune prompts, questions, and lead handling to match real businesses
Ongoing monitoring
We monitor performance and adjust when things change
Direct support
We support customers directly - not through generic support queues
The people behind Laddr
We're a small team of builders and operators who care about making this work in the real world.
Max Svejda
Co-Founder, CEOLeading product vision and strategy for trades automation.
Colin Lawless
Co-Founder, CTOBuilding scalable AI infrastructure and automation systems.
Anthony Gold
Chief Trade AdvisorBringing real-world trade expertise to product development.