Build a 3-message review request cadence

The shape we recommend

The math: a 3-touch cadence converts at roughly 2.5x a single send for our customer base. Stop at one and you leave money on the table; push to four and you start hurting the relationship.

1. Send 1 — SMS, 2 hours after job complete. The customer still feels the relief.
2. Send 2 — Email, next morning. Different channel, different format, different inbox.
3. Send 3 — SMS, 3 days later. Soft nudge — a one-liner with the same link.

Message 1: same-day SMS

Short, warm, named. The customer should be able to read it, smile, and tap the link in 8 seconds.

Hey {{first_name}} — {{tech_name}} here from Acme Plumbing. 
If today went smoothly, would you mind dropping us a quick review? 
It genuinely helps a small shop like ours.

{{review_link}}

— Acme

Message 2: next-day email

Use email for the customers who don't open texts but live in their inbox. Keep it short — long emails feel like marketing.

Subject: Quick favor, {{first_name}}

Hey {{first_name}},

Thanks again for trusting Acme with the {{job_short}} yesterday. 
If we earned it, a 30-second review on Google means the world for a small shop. 
Here's the direct link — no login, no form: {{review_link}}

If we missed something, hit reply instead and I'll fix it.

— Max
Acme Plumbing

Message 3: 3-day SMS

Last touch. One line. No ask for forgiveness. Same link.

Hey {{first_name}} — Max here. Just one more nudge if you have 30 seconds: {{review_link}}. Truly appreciated either way.

Channels and connecting platforms

Open Boost → Settings → Channels and connect at least SMS + email. Then connect the platforms you actually want reviews on:

• Google Business Profile — first priority for almost everyone.
• Facebook Page — second priority for B2C shops.
• Yelp — only if you historically get traffic there.
• BBB / Angi — only if it actually drives leads in your market.

Personalization that works

Use first name, tech name, and short job description. Skip dollar amounts, skip job IDs. Boost merges these from your CRM connection — make sure the names sync.