For HVAC contractors
Never miss a no-heat call again.
LARA answers your phone 24/7 in your shop's voice, qualifies the job, and books the slot — even on a Sunday at 2am during a polar vortex.
HVAC shops from 4 techs to 80 use Laddr to answer every call.
27%
of inbound HVAC calls go unanswered
ServiceTitan benchmark, 2024
$680
average ticket on a no-heat emergency call
9 min
average response time before a caller hangs up
Sample call
What it actually
sounds like.
Sunday 9:42pm — caller's furnace is out, 18°F outside
LARA
Live · 01:47
Hi — my heat just stopped. The house is freezing.
I'm sorry to hear that. This is LARA at Apex HVAC. I can get a tech to you. What zip code are you in?
14216.
Perfect, that's our service area. Is the unit gas or electric, and how old roughly?
Gas. Maybe 12 years old.
Got it. Earliest emergency slot is tomorrow 7:30am. Trip charge is $129, applied to repair. Want me to lock that in?
Yes please.
Booked. You'll get a text confirmation in the next minute. If it gets unsafe overnight, our on-call dispatcher is at 716-555-0142.
Booked emergency tech for Monday 7:30am
$680 estimated · transferred to on-call dispatcher
How it works for you
Built for the calls you actually get.
Knows the difference between annoying and dangerous.
LARA follows your custom triage script — gas leak, CO alarm, or no heat under 25°F escalate immediately to your on-call. Routine calls get scheduled.
- Configurable severity thresholds per call type
- On-call rotation that respects your real schedule
- Hot-transfer to a human when the script demands it
- Transcripts logged for every escalation
Built for the polar vortex and the heat wave.
When 80 calls hit on the first 95° day, LARA handles every one in parallel. No phone tree, no hold music, no missed leads.
- Unlimited concurrent calls
- Adjusts script automatically when wait queues stack up
- Surfaces capacity overflow to your dispatcher in real time
- Lead-capture even when techs are fully booked
Sells your maintenance plan without sounding like a salesperson.
LARA mentions the membership when it actually saves the caller money. Recurring revenue without the awkward script your staff hates.
- Plan-eligibility scripts you control
- Books seasonal tune-ups on cadence
- Captures membership renewals on inbound calls
- Hands off payment to a human when the customer's ready
Books on your real calendar — ServiceTitan, Housecall Pro, Google.
No double-entry. The job lands in the same dispatch board your office team already lives in.
- ServiceTitan + Housecall Pro + FieldEdge integrations
- Google Calendar / Outlook fallback
- Customer pushed to your CRM with full call transcript
- Round-robin dispatch by zone or skill
Run the math
One missed no-heat call covers Laddr for the year.
Avg HVAC ticket
$680
Calls missed per week
12
Conversion if answered
35%
Estimated monthly revenue recovered
$11,424
Based on a 6-tech residential HVAC shop in a Tier-2 metro. Your AM will run your real numbers on the discovery call.
Why not just…
How Laddr stacks up for HVAC.
| Feature | Voicemail | Answering service | Laddr |
|---|---|---|---|
| Answers after-hours emergencies | Caller leaves a message, hopes for a callback | Yes, but reads from a static script | Triages on your custom script and books on the spot |
| Books on your real dispatch calendar | No | Rare — usually emails the office | Native ServiceTitan / HCP / FieldEdge integration |
| Cost | Free, but you're losing $X/month | $300–700/mo + per-minute fees | Flat — see /pricing |
| Capacity on a heat-wave Monday | Unlimited (everyone hangs up) | Throttled — long holds | Unlimited concurrent calls, no holds |
| Transcript + recording for every call | No | Sometimes | Always, searchable, attached to the lead |
FAQ
Questions specific to your trade.
She won't quote a complex install — those need a tech in the home. She qualifies the job, books a free estimate, and routes to the right rep.
Stop losing emergency jobs to voicemail.
30-minute demo with your AM. We'll show you LARA on a real HVAC call before you commit to anything.